The New Architecture of Commerce
The web is evolving from static pages and APIs into something far more dynamic — an intelligent, conversational ecosystem powered by AI agents that understand context and intent.
This shift isn’t about adding AI features to your existing stack. It’s about reimagining how the stack itself works.
At GXO.dev, we call this the Agentic Commerce Stack — the infrastructure layer that connects your Shopify store, Stripe payments, and AI agents like ChatGPT, Claude, and Gemini into a single, fluid system.
It’s the difference between having data and having a brain that knows what to do with it.
Why the Old Stack No Longer Works
Traditional e-commerce architecture was built for clicks, not conversations.
A customer lands on your site, browses, clicks add-to-cart, and checks out. Simple. But in an agentic world, that model collapses.
Today, AI agents act as intermediaries between the customer and the store, interpreting natural language, learning intent, and taking direct action — from recommending products to completing purchases.
If your brand isn’t built on an agentic-ready stack, you’re relying on an architecture that was never designed for AI discovery or conversational commerce.
The Agentic Commerce Stack is designed for the next era — one where machines understand your catalog and can sell on your behalf.
The Core Layers of the Agentic Commerce Stack
The Agentic Commerce Stack consists of four main layers. Together, they form a living system where products, data, and intent flow seamlessly between humans and AI agents.
1. The Feed Layer — Structured Data for AI Understanding
This is the foundation: your product feed.
But unlike traditional feeds, these are ACP-compliant, meaning they follow the Agentic Commerce Protocol — the emerging global standard for how AI agents read, understand, and recommend products.
The feed layer tells AI systems:
- What you sell
- Why it matters
- How to describe it conversationally
- What’s in stock and at what price
Through GXO.dev, this layer is fully automated. You connect your Shopify, Stripe, Etsy, or BigCommerce account, and the platform instantly generates and maintains your structured, AI-ready product feeds.
No manual tagging. No guesswork.
Just clean, accessible data ready for AI discovery.
2. The Conversational Layer — Where AI Meets Commerce
Once your products are machine-readable, the next step is making them conversation-ready.
This is where AI agents like ChatGPT and Claude come in.
They act as discovery surfaces, recommendation engines, and purchase facilitators — all in one.
Through GXO.dev’s Agentic API, your brand’s products can be discovered, discussed, and purchased directly inside AI chat interfaces.
Customers don’t “visit” your store anymore.
They talk to it.
And every interaction teaches the system something new — which products convert best, what customers are asking for, and how language drives sales.
3. The Transaction Layer — Checkout Without Friction
The transaction layer connects commerce infrastructure to conversational intent.
With Stripe integrated into GXO.dev, transactions can occur seamlessly within AI interfaces, enabling Instant Checkout experiences like those now live in ChatGPT’s Shopify pilot.
Imagine this flow:
- The customer asks ChatGPT for “eco-friendly running shoes under $150.”
- The agent pulls options from your ACP feed.
- The customer says, “I’ll take the second pair.”
- Checkout completes instantly — no cart, no redirects.
That’s the transaction layer at work — invisible, frictionless, human-like.
And because it’s built on Stripe, it’s fast, secure, and fully compliant.
4. The Intelligence Layer — Analytics for the Agentic Era
The fourth layer is the brain of the system: performance analytics for the agentic web.
This is where GXO.dev Analytics tracks and interprets interactions not by “traffic,” but by AI agent engagement.
You’ll be able to see:
- Which AI agents are discovering your products
- How often they’re recommending them
- Conversion rates from agent interactions
- Which feed attributes are driving discovery
This intelligence closes the loop between your structured data and real-world sales. It’s where optimization meets insight — and where brands can start to shape how AI talks about them.
Why GXO.dev Is the Agentic OS for Brands
Most AI tools promise automation. GXO.dev promises understanding.
We’re not layering AI on top of legacy systems — we’re rebuilding the foundation so that AI is part of the system itself.
Here’s how that translates for real businesses:
| Platform | Function | GXO.dev Role |
|---|---|---|
| Shopify | Product management & storefront | Generates ACP feed for AI agents |
| Stripe | Transactions & payments | Powers frictionless checkout |
| GXO.dev | Agentic infrastructure | Connects everything into one agent-ready ecosystem |
With these three systems aligned, your brand becomes AI-discoverable, agent-integrated, and commerce-ready in one move.
How It Works in Practice
Let’s walk through a real-world example.
A customer opens ChatGPT and says:
“Find me a lightweight, minimalist wallet under $50.”
ChatGPT queries GXO.dev’s connected network, finds ACP-compliant feeds from participating Shopify stores, and surfaces three matching products.
The customer asks:
“Which one is vegan leather?”
ChatGPT answers instantly — because the product attributes in your ACP feed already contain that information.
Finally, the customer says:
“I’ll buy that one.”
Stripe processes the transaction right there in the conversation.
You get the sale.
The customer gets a seamless, intelligent shopping experience.
That’s agentic commerce — end-to-end commerce that feels like dialogue, not digital paperwork.
The Competitive Advantage of Agentic Integration
The brands moving first on this are already seeing outsized returns.
We’re talking about higher conversion rates, lower friction, and better post-sale engagement — all because AI agents are doing the heavy lifting.
Early adopters using GXO.dev are finding that once their data is optimized for the agentic web, their products appear more frequently in conversational recommendations across AI interfaces.
It’s the same dynamic that early SEO adopters experienced two decades ago.
Only this time, it’s not about ranking — it’s about being understood.
The Mindset Shift
Adopting the Agentic Commerce Stack isn’t just a technical upgrade — it’s a mindset shift.
It means accepting that:
- Your website is no longer the center of gravity.
- Your data is your real storefront.
- Your AI agents are your new sales reps.
The brands that thrive will be the ones that teach AI how to describe them, how to position them, and why they matter.
And that begins with structure, conversation, and connection — the three pillars of agentic commerce.
Building Your Stack with GXO.dev
Getting started is straightforward.
- Connect your Shopify or BigCommerce store to GXO.dev.
- Sync your Stripe account for secure, conversational checkout.
- Activate ACP feed generation to make your catalog discoverable to AI agents.
- Monitor your analytics dashboard to see how agents interact with your products.
- Iterate and optimize — continuously refining how your brand is understood.
Every step is designed to bring you closer to a world where discovery, conversation, and transaction happen in one fluid motion.
Final Thoughts
The Agentic Commerce Stack represents more than just technology.
It’s a new operating model for how brands grow, how customers buy, and how AI participates in commerce.
At GXO.dev, we’re not just building tools — we’re building the connective infrastructure for the next decade of digital business.
Because when the internet starts to think, the brands that thrive will be the ones it understands best.
Ready to build your Agentic Commerce Stack with GXO.dev?
Learn how GXO.dev connects Shopify, Stripe, and AI agents to help your brand thrive in the era of conversational commerce.
