The Problem We're Solving
As AI agents like ChatGPT, Claude, and Gemini begin to discover, evaluate, and purchase products on behalf of users, a fundamental infrastructure gap has emerged:
How do these agents find and access product catalogs in a standardized, reliable way?
Today, product data is scattered across millions of websites, each with different formats, structures, and APIs.
AI agents need a centralized, standardized registry of product feeds that they can query, understand, and transact with — something that didn't exist until now.
Today, we're launching GXO Feeds: the first centralized registry of ACP-compliant product feeds designed specifically for AI agents and autonomous commerce systems.
What Is GXO Feeds?
GXO Feeds is a public directory and registry that aggregates, normalizes, and serves product catalogs in the Agentic Commerce Protocol (ACP) format — a standardized specification that enables AI agents to understand and interact with product data naturally.
Think of it as:
- A search engine for AI agents: Agents can query and discover products across thousands of brands
- A standardized feed format: All feeds follow the same ACP structure, regardless of source platform
- A trust layer: Verification and quality signals help agents prioritize reliable sources
- An API gateway: Unified endpoints for accessing feeds, regardless of where products originate
Why This Matters
For AI Agents
AI agents need structured, reliable product data to make intelligent purchasing decisions.
GXO Feeds provides:
- Standardized Format: All feeds follow the same ACP structure, making them easy to parse and understand
- Real-Time Updates: Feeds are refreshed regularly to ensure current pricing, availability, and inventory
- Quality Signals: Verification badges and quality metrics help agents prioritize reliable sources
- Unified API: Single API to access millions of products across thousands of brands
For Brands
Brands benefit through increased visibility and simplified integration:
- AI Discovery: Products become discoverable by AI agents across ChatGPT, Claude, Gemini, and other platforms
- Zero Integration Work: Connect your store once, and your products become available to all AI agents
- ACP Compliance: Automated feed generation ensures your products meet ACP standards
- Analytics: Understand how AI agents are discovering and interacting with your products
For Consumers
End users get a better shopping experience:
- Natural Discovery: Find products by describing what they want, not by searching for specific brands
- Intelligent Recommendations: AI agents can compare products across brands and recommend the best options
- Instant Checkout: Purchase products directly within AI conversations, without leaving the chat interface
- Trust Signals: Verification badges ensure products come from authentic, verified sources
How It Works
1. Brand Registration
Brands connect their stores (Shopify, Etsy, BigCommerce, Stripe, or custom platforms) to GXO Feeds.
Our system automatically:
- Discovers product URLs from sitemaps and crawl data
- Extracts product information (titles, descriptions, prices, images, variants)
- Normalizes data to ACP format
- Validates for compliance and quality
2. Feed Generation
GXO generates multiple feed formats:
- JSON: Complete catalog as a single JSON array
- NDJSON: Streaming format for large catalogs (10,000+ products)
- Manifest: Metadata about feed structure, partitions, and updates
3. Registry Listing
Feeds are listed in the public GXO Feeds directory, where:
- Brands are searchable by name, category, country, and other attributes
- Product counts, compliance status, and verification badges are displayed
- AI agents can browse and query feeds through standardized APIs
4. AI Agent Integration
AI agents access feeds through:
- Public APIs: RESTful endpoints for querying and accessing feeds
- Webhooks: Real-time notifications when products are updated
- Query Interface: Filter products by category, price range, availability, and more
Key Features
Universal Platform Support
GXO Feeds supports products from any platform:
- Shopify: Automatic integration with Shopify stores
- Etsy: Connect Etsy shops and listings
- BigCommerce: Full BigCommerce catalog support
- Stripe: Products from Stripe-powered stores
- Custom Platforms: Connect any website or e-commerce system
Automated Feed Generation
No manual work required:
- Automatic Discovery: Finds products through sitemaps and crawling
- Real-Time Updates: Feeds refresh automatically when products change
- ACP Compliance: All feeds automatically meet ACP specifications
- Quality Validation: Products are validated for completeness and accuracy
Scalable Architecture
Built for scale:
- Partitioned Feeds: Large catalogs are automatically partitioned for efficient processing
- Streaming Support: NDJSON format enables streaming of million-product catalogs
- CDN Distribution: Feeds are served through a global CDN for fast access
- Incremental Updates: Only changed products are updated, reducing bandwidth
Trust & Verification
Built-in trust mechanisms:
- Brand Verification: Domain-based verification proves brand authenticity
- Quality Metrics: Feed quality scores help agents prioritize reliable sources
- Compliance Tracking: Monitor ACP compliance and receive alerts for issues
- Update Frequency: See when feeds were last updated and refresh cadence
The Technical Foundation: ACP
GXO Feeds is built on the Agentic Commerce Protocol (ACP), a standardized specification for how AI agents discover, understand, and transact with product data.
ACP defines:
- Product Schema: Standardized fields for titles, descriptions, prices, variants, and more
- Availability Models: Consistent ways to represent inventory and availability
- Checkout APIs: Standardized endpoints for initiating and completing purchases
- Trust Signals: Verification and quality metrics for building trust
By following ACP, GXO Feeds ensures compatibility with current and future AI agent platforms, regardless of which provider builds them.
Getting Started
For Brands
- Sign Up: Create a GXO account at gxo.dev/auth/sign-up
- Connect Your Store: Link your Shopify, Etsy, BigCommerce, or Stripe account
- Generate Your Feed: GXO automatically discovers and normalizes your products
- Get Listed: Your feed appears in the public directory within hours
For AI Agents
- Browse Directory: Explore brands and feeds at feeds.gxo.dev/directory
- Query Feeds: Use our public APIs to query products by brand, category, or attributes
- Access Feeds: Retrieve complete product catalogs via JSON or NDJSON endpoints
- Integrate Webhooks: Receive real-time updates when products change
For Developers
- Read Documentation: Visit docs.gxo.dev for API reference
- Explore APIs: Test endpoints using our public API explorer
- Build Integrations: Connect your AI agent or commerce system to GXO Feeds
- Join Community: Get support and share ideas in our developer community
What's Next
GXO Feeds is just the beginning. We're building the infrastructure for the next generation of commerce — one where AI agents are the primary discovery and transaction mechanism.
Coming Soon
- Real-Time Inventory: Live inventory sync across all platforms
- Advanced Analytics: Deep insights into how AI agents discover your products
- Multi-Language Support: Feeds in multiple languages for global AI agents
- Enhanced Verification: Additional trust signals and verification methods
- Custom Integrations: Connect any platform or data source
The Vision
We envision a future where:
- Every brand is discoverable by AI agents
- Every product is accessible through standardized APIs
- Every purchase can happen through natural conversation
- Trust and verification are built into the foundation
GXO Feeds is the first step toward that vision.
Join Us
GXO Feeds is live today, and we're already working with hundreds of brands to make their products discoverable by AI agents.
If you're a brand, developer, or AI agent builder, we'd love to have you join us.
For Brands: Connect Your Store →
For Developers: Read the Docs →
For Questions: Contact Us →
Thank You
Building GXO Feeds has been an incredible journey, and we're grateful to everyone who has supported us along the way.
Special thanks to:
- The Stripe, OpenAI, & Google teams for pioneering agentic commerce with A2A (Agent to Agent payments) and ChatGPT Instant Checkout
- Early brand partners who tested and provided feedback
- The Open Source community around OpenInstantCheckout for empowering developers everywhere to provide beautiful, seamless shopping experiences for their agents and users.
- The open-source community for inspiring the ACP specification and GXO Feeds
We're excited to see what you build with GXO Feeds.
Welcome to the future of commerce.
