The Problem We're Solving
As AI agents like ChatGPT, Claude, and Gemini begin to discover, evaluate, and purchase products on behalf of users, a fundamental infrastructure gap has emerged:
How do these agents find and access product catalogs in a standardized, reliable way?
Today, product data is scattered across millions of websites, each with different formats, structures, and APIs.
AI agents need a centralized, standardized registry of product feeds that they can query, understand, and transact with — something that didn't exist until now.
Today, we're launching GXO Feeds: the first centralized registry of ACP-compliant product feeds designed specifically for AI agents and autonomous commerce systems.
What Is GXO Feeds?
GXO Feeds is a public directory and registry that aggregates, normalizes, and serves product catalogs in the Agentic Commerce Protocol (ACP) format — a standardized specification that enables AI agents to understand and interact with product data naturally.
Think of it as:
- A search engine for AI agents: Agents can query and discover products across thousands of brands
- A standardized feed format: All feeds follow the same ACP structure, regardless of source platform
- A trust layer: Verification and quality signals help agents prioritize reliable sources
- An API gateway: Unified endpoints for accessing feeds, regardless of where products originate
Why This Matters
For AI Agents
AI agents need structured, reliable product data to make intelligent purchasing decisions.
GXO Feeds provides:
- Standardized Format: All feeds follow the same ACP structure, making them easy to parse and understand
- Real-Time Updates: Feeds are refreshed regularly to ensure current pricing, availability, and inventory
- Quality Signals: Verification badges and quality metrics help agents prioritize reliable sources
- Unified API: Single API to access millions of products across thousands of brands
For Brands
Brands benefit through increased visibility and simplified integration:
- AI Discovery: Products become discoverable by AI agents across ChatGPT, Claude, Gemini, and other platforms
- Zero Integration Work: Connect your store once, and your products become available to all AI agents
- ACP Compliance: Automated feed generation ensures your products meet ACP standards
- Analytics: Understand how AI agents are discovering and interacting with your products

