Announcing GXO Feeds: The Agentic Commerce Registry

For Consumers

End users get a better shopping experience:

• Natural Discovery: Find products by describing what they want, not by searching for specific brands
• Intelligent Recommendations: AI agents can compare products across brands and recommend the best options
• Instant Checkout: Purchase products directly within AI conversations, without leaving the chat interface
• Trust Signals: Verification badges ensure products come from authentic, verified sources

How It Works

1. Brand Registration

Brands connect their stores (Shopify, Etsy, BigCommerce, Stripe, or custom platforms) to GXO Feeds.
Our system automatically:

• Discovers product URLs from sitemaps and crawl data
• Extracts product information (titles, descriptions, prices, images, variants)
• Normalizes data to ACP format
• Validates for compliance and quality

2. Feed Generation

GXO generates multiple feed formats:

• JSON: Complete catalog as a single JSON array
• NDJSON: Streaming format for large catalogs (10,000+ products)
• Manifest: Metadata about feed structure, partitions, and updates

3. Registry Listing

Feeds are listed in the public GXO Feeds directory, where:

• Brands are searchable by name, category, country, and other attributes
• Product counts, compliance status, and verification badges are displayed
• AI agents can browse and query feeds through standardized APIs

4. AI Agent Integration

AI agents access feeds through:

• Public APIs: RESTful endpoints for querying and accessing feeds
• Webhooks: Real-time notifications when products are updated
• Query Interface: Filter products by category, price range, availability, and more

Key Features

Universal Platform Support

GXO Feeds supports products from any platform:

• Shopify: Automatic integration with Shopify stores
• Etsy: Connect Etsy shops and listings
• BigCommerce: Full BigCommerce catalog support
• Stripe: Products from Stripe-powered stores
• Custom Platforms: Connect any website or e-commerce system

Automated Feed Generation

No manual work required:

• Automatic Discovery: Finds products through sitemaps and crawling
• Real-Time Updates: Feeds refresh automatically when products change
• ACP Compliance: All feeds automatically meet ACP specifications
• Quality Validation: Products are validated for completeness and accuracy

Scalable Architecture

Built for scale:

• Partitioned Feeds: Large catalogs are automatically partitioned for efficient processing
• Streaming Support: NDJSON format enables streaming of million-product catalogs
• CDN Distribution: Feeds are served through a global CDN for fast access
• Incremental Updates: Only changed products are updated, reducing bandwidth

Trust & Verification

Built-in trust mechanisms:

• Brand Verification: Domain-based verification proves brand authenticity
• Quality Metrics: Feed quality scores help agents prioritize reliable sources
• Compliance Tracking: Monitor ACP compliance and receive alerts for issues
• Update Frequency: See when feeds were last updated and refresh cadence

The Technical Foundation: ACP

GXO Feeds is built on the Agentic Commerce Protocol (ACP), a standardized specification for how AI agents discover, understand, and transact with product data.

ACP defines:

• Product Schema: Standardized fields for titles, descriptions, prices, variants, and more
• Availability Models: Consistent ways to represent inventory and availability
• Checkout APIs: Standardized endpoints for initiating and completing purchases
• Trust Signals: Verification and quality metrics for building trust

By following ACP, GXO Feeds ensures compatibility with current and future AI agent platforms, regardless of which provider builds them.

Getting Started

For Brands

1. Sign Up: Create a GXO account at gxo.dev/auth/sign-up
2. Connect Your Store: Link your Shopify, Etsy, BigCommerce, or Stripe account
3. Generate Your Feed: GXO automatically discovers and normalizes your products
4. Get Listed: Your feed appears in the public directory within hours

For AI Agents

1. Browse Directory: Explore brands and feeds at feeds.gxo.dev/directory
2. Query Feeds: Use our public APIs to query products by brand, category, or attributes
3. Access Feeds: Retrieve complete product catalogs via JSON or NDJSON endpoints
4. Integrate Webhooks: Receive real-time updates when products change

For Developers

1. Read Documentation: Visit docs.gxo.dev for API reference
2. Explore APIs: Test endpoints using our public API explorer
3. Build Integrations: Connect your AI agent or commerce system to GXO Feeds
4. Join Community: Get support and share ideas in our developer community

What's Next

GXO Feeds is just the beginning. We're building the infrastructure for the next generation of commerce — one where AI agents are the primary discovery and transaction mechanism.

Coming Soon

• Real-Time Inventory: Live inventory sync across all platforms
• Advanced Analytics: Deep insights into how AI agents discover your products
• Multi-Language Support: Feeds in multiple languages for global AI agents
• Enhanced Verification: Additional trust signals and verification methods
• Custom Integrations: Connect any platform or data source

The Vision

We envision a future where:

• Every brand is discoverable by AI agents
• Every product is accessible through standardized APIs
• Every purchase can happen through natural conversation
• Trust and verification are built into the foundation

GXO Feeds is the first step toward that vision.

Join Us

GXO Feeds is live today, and we're already working with hundreds of brands to make their products discoverable by AI agents.
If you're a brand, developer, or AI agent builder, we'd love to have you join us.

For Brands: Connect Your Store →

For Developers: Read the Docs →

For Questions: Contact Us →

Thank You

Building GXO Feeds has been an incredible journey, and we're grateful to everyone who has supported us along the way.
Special thanks to:

• The Stripe, OpenAI, & Google teams for pioneering agentic commerce with A2A (Agent to Agent payments) and ChatGPT Instant Checkout
• Early brand partners who tested and provided feedback
• The Open Source community around OpenInstantCheckout for empowering developers everywhere to provide beautiful, seamless shopping experiences for their agents and users.
• The open-source community for inspiring the ACP specification and GXO Feeds

We're excited to see what you build with GXO Feeds.

Welcome to the future of commerce.