BigCommerce Integration - Connect Your BigCommerce Store to AI Agents

Integrating Your BigCommerce Store with GXO.dev

Connect your BigCommerce store to GXO.dev and make your products discoverable by AI agents like ChatGPT, Claude, and Gemini.

This guide covers everything from prerequisites to sync optimization and troubleshooting.

Prerequisites and Requirements

BigCommerce Store Requirements

Store Status

• Active BigCommerce store
• Store must be publicly accessible (not in maintenance mode)
• Valid BigCommerce plan (Standard, Plus, Pro, or Enterprise)
• Admin access to the store

Product Requirements

• Products include:
  • Title
  • Description
  • Pricing
  • Inventory information
• High-quality product images
• Accurate categorization / taxonomy

Technical Requirements

• Stable internet connection
• Modern browser (Chrome, Safari, Edge, Firefox)
• JavaScript enabled
• Pop-up blockers disabled (OAuth runs in a popup or redirect)

GXO.dev Account Requirements

Account Setup

• Active GXO.dev account
• Profile setup completed
• Valid subscription plan (Starter, Pro, Enterprise, or Scale)
• Appropriate team permissions if you’re using a Team account

Permissions Needed in GXO.dev

• Integration access
• Product management access
• Analytics viewing rights
• Ability to modify Settings

📝 Tip: If you’re not the account Owner, confirm that you’ve been granted the correct role in Settings → Team → Members.

Step-by-Step Connection Guide

Step 1: Access BigCommerce Integration

1. Log in to your GXO.dev dashboard
2. Go to Integrations in the main navigation
3. Select BigCommerce from the supported platform list
4. Click Connect BigCommerce Store
5. You’ll be taken to the BigCommerce connection setup screen

Step 2: BigCommerce OAuth Authentication

1. Click Authorize with BigCommerce
2. You’ll be redirected to BigCommerce’s secure authorization page
3. Log in to your BigCommerce admin account
4. Review requested permissions
5. Click Authorize to approve

Required Permissions

• Products Read – Access to your product catalog
• Inventory Read – Access to inventory levels
• Orders Read (optional) – Used for performance attribution and conversion analytics
• Store Read – Basic store metadata (name, URL, configuration)

After successful authorization:

• You’ll be redirected back to GXO.dev
• Your BigCommerce store will now appear as Connected with a green status badge

🔒 GXO.dev uses OAuth. Your credentials are never stored in plain text.

Step 3: Store Configuration in GXO.dev

After authorization, you’ll be prompted to configure:

1. Store Information

   • Confirm store name and URL
   • Confirm the correct store is linked (useful if you manage multiple stores)

2. Product Selection

   • Choose which products to sync
   • Apply filters (e.g. only in-stock products, only specific categories, only above certain price, etc.)
   • Configure product groupings or collections

3. Sync Settings

   • Set your sync frequency (hourly, daily, weekly)
   • Choose auto-sync vs. manual approval mode
   • Configure alerting (Slack/email/webhook) for sync issues

⚙️ Pro and above: You can enable webhook-based instant sync for near real-time feed updates.

BigCommerce-Specific Configuration

Product Data Mapping

BigCommerce Product Fields

• Name – Product name/title
• Description – Long/short description text
• Price – Current selling price
• Images – Primary + additional product media
• Categories – Category, subcategory, taxonomy
• Brand – Brand/manufacturer association
• SKU – SKU, variant SKU, identifiers
• Variants/Options – Size, color, configuration, etc.

ACP Field Mapping

• GXO.dev maps BigCommerce fields into ACP-compliant product objects so AI agents can interpret them consistently.
• During mapping we:
  • Normalize titles and prices
  • Include variant data (size/color/etc.)
  • Ensure required fields are populated
  • Generate AI-friendly descriptions and tags

💡 The better your source data (naming, photos, descriptions), the better AI agents will understand and recommend your products.

Inventory Synchronization

Real-Time Inventory Updates

• Syncs inventory counts from BigCommerce
• Updates product availability status (in stock / low stock / sold out)
• Tracks stock changes over time for analytics
• Feeds AI agents accurate availability

Inventory Management Options

• Low stock alerts
• “Hide out-of-stock products from AI recommendations” toggle
• Threshold-based notifications (e.g. alert me under 5 units in stock)

Product Optimization

BigCommerce-Specific Optimization

• Clean and descriptive product names
• Fully built-out descriptions (benefits, use cases, who it’s for)
• High-quality imagery (multiple angles, lifestyle if applicable)
• Accurate categories and tags

AI Agent Optimization

• Add natural language phrases customers would actually ask for
  • Example: “breathable men’s running shirt under $40”
• Add contextual attributes (fit, material, use case)
• Clarify differentiators (eco-friendly, handmade, hypoallergenic, limited run, etc.)

🗣 Goal: Make it easy for an AI agent to answer the question “What should I buy?” and confidently pick your product.

Advanced BigCommerce Features

Custom Product Attributes

From BigCommerce

• Custom fields (materials, certifications, specs)
• Variants and options (size, color, bundle configs)
• Technical specs (dimensions, weight, compliance fields)

For AI Agents

• Plain-English explainers for technical details
• Usage context (“best for winter travel”)
• Positioning (“ideal for sensitive skin”)
• Competitive edge (“made in small batches in Colorado”)

This additional context helps AI agents recommend why your product is a fit — not just what it is.

Store Analytics Integration

BigCommerce Analytics

• Views, conversions, revenue
• SKU- and variant-level performance
• Customer behavior insights

GXO.dev Analytics

• AI agent interaction analytics
• Product discovery rate (how often AI shows your product)
• AI → purchase conversion tracking
• Optimization opportunities based on performance signals

📊 See Analytics Dashboard Overview to learn how to interpret these metrics.

Monitoring and Maintenance

Connection Monitoring

Connection Status Panel

• Current connection health
• Last sync time
• API usage and rate limit status
• Any error or permission issues

Performance Metrics

• Sync speed and reliability
• Error rate over time
• Data completeness/quality scores
• Suggested optimizations

Data Quality Management

Product Data Quality

• Flags missing or incomplete fields
• Detects mismatched category/tag data
• Watches for unoptimized or duplicated descriptions
• Surfaces low-quality or missing imagery

Content Optimization

• Improve product copy for clarity and conversion
• Add better images where missing
• Align naming with how customers actually search
• Increase AI discoverability across product lines

Troubleshooting BigCommerce Integration

Common Issues

Connection Problems

• OAuth authentication failed
• Missing or insufficient API permissions
• Timeout or redirect loop during authorization
• Revoked access after password/permission changes

Sync Issues

• Products not syncing or partially syncing
• Delayed updates to inventory or pricing
• “Out of sync” warnings in dashboard
• Mismatched product IDs / deleted SKUs

Recommended Solutions

Technical Resolution

• Re-run OAuth to refresh permissions
• Confirm you’re logged in as a BigCommerce store admin
• Check that required scopes (Products Read, Inventory Read, etc.) were granted
• Retry sync from Integrations → BigCommerce → Force Sync

Data Quality Resolution

• Ensure every synced product has:
  • Title
  • Description
  • Price
  • At least one image
• Confirm categories and variants are valid in BigCommerce
• Clean up discontinued or draft products that shouldn’t sync

🚑 If sync fails consistently, check the connection’s status badge. A yellow or red status usually means expired permissions or a scope that was removed.

Best Practices

BigCommerce Store Optimization

For Product Info

• Use clear, benefit-led product descriptions
• Include multiple, high-quality images
• Apply relevant categories and attributes
• Keep pricing accurate and up to date

For AI Agent Discovery

• Add natural language phrasing (“great for sensitive skin,” “for runners,” “carry-on friendly”)
• Call out differentiators (“BPA-free,” “handmade,” “FDA-listed,” etc.)
• Write like a helpful salesperson talking to a real customer

Integration Management

Regular Monitoring

• Check connection status weekly
• Review sync performance and error logs
• Confirm data freshness (pricing, stock levels)

Continuous Improvement

• Optimize product titles and descriptions over time
• Keep imagery aligned with what converts
• Use analytics to identify low-visibility products and fix them
• Iterate product data based on AI Preview output

🔍 Try it: Go to AI Previews and ask,
“Show me the best gifts under $50 from this store.”
If your bestsellers don’t show up, we should optimize their data.

Next Steps

Now that you’ve connected your BigCommerce store:

• Configure Product Feeds
• Set Up Analytics
• Test AI Agent Discovery
• Optimize Product Information

Support and Resources

Getting Help

• Documentation: Full platform and feature guides
• Support: Email support for all plans, priority for Pro+
• Community: Join our Discord for peer support
• Training: Live onboarding calls and video walkthroughs

BigCommerce Integration Resources

• BigCommerce API Docs: BigCommerce Developer Docs
• Integration Best Practices: BigCommerce Integration Best Practices
• Analytics: BigCommerce Analytics
• Community: ACP Discord Community

BigCommerce + GXO.dev connects your enterprise storefront to the AI-driven discovery layer. Your products don’t just sit in a catalog — they become the default answer when customers ask, “What should I buy?”